Movie News

Universal to Introduce New "Flipper" Disc Technology

Source: Universal Studios Home Entertainment

December 1, 2009

Universal Studios Home Entertainment (USHE) announced today the introduction of groundbreaking dual-format discs containing both Blu-ray Hi-Def and DVD versions of some of Hollywood's most iconic films. The new "flipper" discs will launch on January 19, 2010 with the blockbuster superspy thrillers The Bourne Identity, The Bourne Supremacy and The Bourne Ultimatum, starring Matt Damon, premiering as individually packaged Blu-ray discs.

For the first time ever, consumers will have the ability to choose between Blu-ray and DVD formats, simply by flipping a single disc. With complete utility in one convenient package, the revolutionary medium can be used on any DVD or Blu-ray compatible player, game platform or computer, making it ideal for anyone planning to upgrade to Blu-ray at a future date as well as current owners of both Blu-ray and DVD systems. Each side of Universal's flipper discs includes the entire movie as well as all available bonus features, with the Blu-ray side featuring BD exclusives such as U-Control and BD-Live.

"Universal's flipper discs are the perfect way for consumers to future-proof their collections while still enjoying their favorite movies on all their existing DVD players," said Craig Kornblau, President of Universal Studios Home Entertainment. "The flipper disc offers an easy way for viewers to convert to Blu-ray now or at any time in the future, confident in the fact they will be able to experience their home entertainment purchases in the highest quality picture and sound when they do."

The release will mark the first time the "Bourne" trilogy, one of the highest-grossing action movie franchises in history, is available individually in Blu-ray's renowned perfect picture and purest digital sound. Each film is accompanied by an array of exciting bonus features that plunge viewers deeper in to the shadowy world of international espionage, including top-secret files, challenging strategy games, fascinating filmmakers and actor profiles, commentary, deleted scenes and Universal's renowned BD-Live functionality.

COMMENTS (55)

Posted by:

Sultiri

December 1, 2009

Isnt this Dual format why HDDVD failed. Were all fine with the Blu-Ray DVD Combo packs. Now if the Digital Copy disc came with extra features thats something that can be bennifical.

Posted by:

J Smith

December 1, 2009

Looks interesting!!!

Posted by:

L0sther0

December 1, 2009

Um HD-DVD did this how many years ago. Way to go blue ray i knew you would catch up sooner or later.

Posted by:

chunkylover69

December 1, 2009

You know how everyone always says after the fact "THEY STOLE MY IDEA!" Well... they stole my idea. I don't know why it took a studio so long to come up with this. Disney started this on Blu-Ray with their releases, and I always wondered why other studios didn't come up with their own version of this. Sony should automatically be pushing for this so Blu Ray can reach more homes faster. HD is far better than SD, and with the pretty much definite arrival of 2K in homes very soon (technology keeps moving forward), 480 lines of resolution is already not enough and will look even worse then.

Posted by:

Dan

December 1, 2009

Go away DVD!!!

Posted by:

December 1, 2009

Hm, it almost sounds like a good idea - but it'll still be blu-ray prices, not at dvd prices - the happy dvd people will still buy the dvd-only one.

blu-ray is not gonna win over people as fast as they'd like. most stores dont even set up their HDTVs properly to play the bluray right. They have a sign out bragging about bluray quality, but most of them look like a large youtube streaming video.

I'd be fine if bluray fails to bring in an even better format more worthy of people buying an hdtv & bluray player just to go from great quality to extra-great quality.

Posted by:

thewisejanitor

December 1, 2009

scratch scratch scratch.....

Posted by:

Ben Neild

December 1, 2009

There's me thinking Flipper was a dolphin

Posted by:

moose

December 1, 2009

I am an avid movie fan and I have a big collection. To buy a new DVD costs anywhere between $20 to $40 depending on if you get the one disc, two disc or a collectors pack. Blu-ray disc costs more does it not?

I see a problem for this because I don't think people would be able to afford buying this "Flipper" disc since there is no doubt that they will cost more than a DVD and Blu-ray combined.

Posted by:

Maluco

December 1, 2009

Question now is... How much will a disc cost?