Universal to Introduce New "Flipper" Disc Technology
Universal Studios Home Entertainment
December 1, 2009
Universal Studios Home Entertainment (USHE) announced today the introduction of groundbreaking dual-format discs containing both Blu-ray Hi-Def and DVD versions of some of Hollywood's most iconic films. The new "flipper" discs will launch on January 19, 2010 with the blockbuster superspy thrillers The Bourne Identity, The Bourne Supremacy and The Bourne Ultimatum, starring Matt Damon, premiering as individually packaged Blu-ray discs.
For the first time ever, consumers will have the ability to choose between Blu-ray and DVD formats, simply by flipping a single disc. With complete utility in one convenient package, the revolutionary medium can be used on any DVD or Blu-ray compatible player, game platform or computer, making it ideal for anyone planning to upgrade to Blu-ray at a future date as well as current owners of both Blu-ray and DVD systems. Each side of Universal's flipper discs includes the entire movie as well as all available bonus features, with the Blu-ray side featuring BD exclusives such as U-Control and BD-Live.
"Universal's flipper discs are the perfect way for consumers to future-proof their collections while still enjoying their favorite movies on all their existing DVD players," said Craig Kornblau, President of Universal Studios Home Entertainment. "The flipper disc offers an easy way for viewers to convert to Blu-ray now or at any time in the future, confident in the fact they will be able to experience their home entertainment purchases in the highest quality picture and sound when they do."
The release will mark the first time the "Bourne" trilogy, one of the highest-grossing action movie franchises in history, is available individually in Blu-ray's renowned perfect picture and purest digital sound. Each film is accompanied by an array of exciting bonus features that plunge viewers deeper in to the shadowy world of international espionage, including top-secret files, challenging strategy games, fascinating filmmakers and actor profiles, commentary, deleted scenes and Universal's renowned BD-Live functionality.