Movie News

Two-Minute Scene From 2012 Coming Oct. 1st

Source:Columbia Pictures

September 23, 2009

Columbia Pictures has announced that the studio will unveil a two-minute scene from Roland Emmerich's 2012 on October 1st followed by an extended five-minute scene to be shown on Comcast and Fancast.com. Here is the full press release:

The countdown to 2012, the highly-anticipated film from director Roland Emmerich, begins October 1 with the largest broadcast, cable, online and mobile media preview ever orchestrated to support the launch of a motion picture, it was announced today by Marc Weinstock, president of Worldwide Marketing for Sony Pictures. Television audiences watching virtually every major North American broadcast and cable outlet will have the opportunity to see an exclusive, two-minute scene from the film as part of this simultaneous roadblock on Thursday, between 10:50 p.m. and 11:00 p.m. EDT/PDT. The film will be released in theaters worldwide on November 13, 2009.

Supported by a multi-million dollar promotional campaign by Comcast, the action-packed two-minute sequence from 2012 will air on the major broadcast networks (ABC, NBC and CBS), 89 cable networks, local stations in the top 70 markets, and Spanish-language networks throughout the United States. With nearly 450 separate North American television outlets taking part in this unprecedented media event, it is projected that the 2012 footage will reach nearly 110 million television viewers - a delivery that exceeds that of the Super Bowl. The two-minute scene will reach an estimated 90% of all households watching ad-supported television at that time.

Consumers will have the opportunity to see the conclusion of the two-minute cliffhanger scene after the roadblock with an extended five-minute sequence on Fancast.com and on Comcast On Demand. The total projected television, online and mobile audience in North America that will be able to see the footage in the first 24 hours exceeds 140 million consumers.

Comcast will launch its on-air and online promotional campaign across its cable networks and on Comcast-owned networks and popular web destinations such as E! Entertainment Television, G-4, Comcast Sports Group, Comcast.net, Fandango.com, E!Online, Fancast.com and through its vast Video on Demand (VOD) libraries. In addition to the exclusive footage, Comcast will launch VOD sneak-peeks and story arcs that offer an expanded look at 2012.

Specifically, the two-minute scene will air on national and local outlets between approximately 10:50 p.m. and 11:00 p.m. EDT/PDT, between 9:50 p.m. and 10:00 p.m. CDT and between 8:50 p.m. and 9:00 p.m. MDT.

For information on when and where the television preview can be seen in your area, visit Comcast.com/2012.

"2012 is an extraordinary film that captures the imagination and attention of all moviegoers from 13 years-of-age on up," said Weinstock. "Since it appeals to such a broad audience, we wanted to launch our campaign in a way that would make an impact, and we are excited to be partnering with Comcast on this unprecedented launch."

Derek Harrar, General Manager and Senior Vice President of Video Services for Comcast added, "When we saw the scene from 2012, we thought it was compelling footage and we were thrilled by the opportunity to share it with our subscribers. Comcast lives at the center of people's entertainment experience - whether online or on television - so the opportunity to participate with Sony Pictures in this unprecedented popular culture 'moment in time' was appealing not only from a brand perspective, but more importantly from what we're delivering our customer: exclusive access online and On Demand as the only place to see the conclusion for this highly anticipated preview."

Overseas, the 2012 roadblocks will be replicated in many countries around the world at the end of October.

Never before has a date in history been so significant to so many cultures, so many religions, scientists, and governments. 2012 is an epic adventure about a global cataclysm that brings an end to the world and tells of the heroic struggle of the survivors. The film is directed by Roland Emmerich and written by Roland Emmerich & Harald Kloser. The producers are Harald Kloser, Mark Gordon, and Larry Franco. 2012 stars John Cusack, Chiwetel Ejiofor, Amanda Peet, Oliver Platt, Thandie Newton, with Danny Glover and Woody Harrelson. For more information on the film, please visit WhoWillSurvive2012.com.

From ComingSoon.net

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COMMENTS (14)

Posted by:

life's a beach

September 23, 2009

Sounds good

Posted by:

cameron

September 23, 2009

did they really have to say all this for a two minute broadcast?

Posted by:

Naite22

September 23, 2009

I'm fairly surden that this movie will blow (storywice, and scriptwice), but it's a MUST-SEE flick simply because of the awesome effects!

Posted by:

Hedwig

September 23, 2009

Awesome effects isnt enough for me.

Posted by:

wrongturn687

September 23, 2009

This seems like alot of trouble for a movie like this. I mean I can understand if this was the next Spider-man movie, but for this it's alot. I guess it's too risky since this movie ha s such a huge budget and they have to hype it up as much as possible.

Posted by:

Frankieeeee

September 24, 2009

I believe this movie will make much...but suck. Because the movie sounds like it will have a bad ending...

Posted by:

Outrider

September 24, 2009

@ Naite22

I'm sorry, but I have to:

certain, not surden; story-wise, not storywice; script-wise not scriptwice

Please tell me you knew that . . .

Posted by:

holly

September 26, 2009

Have to see only so I can get my 3 minutes of heaven with the Adam Lambert song "Time for Miracles" Gonna be bigger that the movie!!! Can't wait.

Posted by:

jim

September 28, 2009

thanks for the corrections almost broke my eyes

Posted by:

taytianne

September 28, 2009

is this willin going to happened to use why we had to go throw this war 3.why can jus live our life and had fun .people need respect god and this will not happened to all countries and no people.like i said people need to stared prayin stop cursin to our parents and stop stuff god dont want u to do . all everybody need to do jus prayin and be good .people need to stop sayin god don't care about us .because if god don't care about us everybody wornt be livin on earth .stop bad things u doing now and do the right thing u some post to do. god might get us a change.