Movie News

Paramount Adapting Max Steel

July 13, 2009

Paramount Pictures is teaming with Joe Roth to pick up Mattel's "Max Steel" as another action figure it wants to play with on the big screen. On August 7, the studio will release G.I. Joe: The Rise of Cobra.

The toy property revolves around a 19-year-old extreme sports junkie recruited by a secret agency after an accident infects his body with nanobots, making him superhuman.

Mattel introduced the character in the U.S. in 1999 as an action figure, and soon after in an animated series that ran from 2000-2002. Max Steel is Latin America's No. 1 action figure.

But Mattel wants to use movies as a way to relaunch the toy line in the U.S. and the rest of the world, the way the "Transformers" pics have helped generate new heat around Hasbro's action figures.

Mattel and Roth are seeking a screenwriter and director, who will work closely with the toymaker to develop the film's characters and storyline to match the company's plans for the franchise.

From ComingSoon.net

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COMMENTS (42)

Posted by:

J-NEZ

July 13, 2009

whaaa!?

Posted by:

GISBON

July 13, 2009

Things are just so out of control. Every movie made now is some kind of toy line adaptation. I guess original stories are dead in hollywood, it's all about the dollar sign.

Posted by:

WHY??

July 13, 2009

I barely remember this show. So why should I bother seeing it??

Posted by:

Movies with budgets suck now.

July 13, 2009

It's ALWAYS been about the dollar sign, and I'm just speculating here, but I envision that, back in the day, Hollywood executives simply didn't know/believe that people would actually go to see a major motion picture based on kids' toys.

Had they known in 1975 that nostalgia for 20-year-old-toys would put a$$3s in seats, there surely would've been big-budget movies about Barbie & the Slinky.

So while the present state of affairs is inevitable, it's still really lame if you're a person that likes NEW stuff. With the attitude filmmakers have NOW, there never would have been a Star Wars (or Ghostbusters, Terminator, Alien, etc.) in the first place.

Posted by:

First Slayer

July 13, 2009

AHAHAH, I work at Mattel! Editing Max Steel commercials, this is insane! Seriously, this **** is huge in Latin America... HUGE

Posted by:

Masked_Awesome

July 13, 2009

DOPE! Hahaha, this show is SO dumb... I'm psyched.

Posted by:

Harry Potter

July 13, 2009

HaHaHa. I knew a movie was to come up sooner or later.

Posted by:

Drew

July 13, 2009

Max Steel? That's got to be the most generic superhero ever created. They might as well call him "Captain Lame-ass."

I remember those crappy toys from when I was a kid. Nobody liked them. There is no chance that a movie will ever make those toys sell. This is a horrible idea and it just shows you how out of touch Paramount and Hasbro are.

Posted by:

Drew

July 13, 2009

^ Meant to say Mattel, not Hasbro.

Posted by:

rizad

July 13, 2009

After that,WALT DISNEY is making Aaron Stone:the movie.They just waiting for the series to be cancel with kevin lima as the director.