Variety says Warner Bros. is developing a Marvin the Martian feature at Alcon Entertainment, with principals Broderick Johnson and Andrew Kosove producing along with Steve Crystal.
The project will blend live action and CGI.
Marvin was created by Chuck Jones and made his first appearance in a Looney Tunes cartoon in 1948. The character was often intent on blowing up the Earth, only to be foiled by Bugs Bunny.
Crystal, a former Warner executive with a first-look deal at Alcon through his Charlie Co. banner, developed the pitch as a Christmas story, with Marvin coming to Earth to destroy Christmas but being prevented from doing so when he's trapped in a gift box. Alconís out to writers and directors.