Movie News

IMAX and Regal Sign 31-Theater Deal

Source:IMAX Corporation
March 24, 2008


IMAX Corporation and Regal Cinemas, Inc. today announced a joint-venture agreement to install 31 IMAX® Digital projection systems at Regal locations in 20 major U.S. markets. The theaters will feature IMAX's Digital projection system which is being developed for the IMAX MPX® theatre design. The 31 IMAX® theaters announced today will expand the joint venture partnership between IMAX and Regal Cinemas to 38 theaters, and bring Regal's total number of IMAX theaters to 52 by the end of 2010.

Under the terms of the joint venture agreement, IMAX and Regal Cinemas will share the cost and profitability of the new theaters. The first group of theaters is expected to open in time for "Harry Potter and the Half Blood Prince: The IMAX Experience," which opens on November 21 of this year.

"We are pleased to expand our IMAX relationship with additional sites, and we're excited to introduce IMAX's Digital projection system to Regal audiences in key markets throughout the United States," stated Greg Dunn, President and COO of Regal Entertainment Group. "Greg Foster, Rob Lister and Phil Groves were instrumental in working with Regal's IMAX Team to complete this agreement."

"Regal is one of the best theater operators in the world and they have set a benchmark for marketing and drawing audiences to IMAX theatres, as indicated by the results of our existing theaters in Regal locations," said IMAX's Co-Chairmen and Co-CEOs, Richard L. Gelfond and Bradley J. Wechsler. "We are extremely pleased to be expanding our relationship in such a significant way, and we are excited about the new locations in cities throughout the U.S."

The highly anticipated IMAX Digital projection system will further enhance The IMAX Experience® and help to drive profitability for studios, exhibitors and IMAX theaters by virtually eliminating the need for film prints, increasing program flexibility and ultimately increasing the number of movies shown on IMAX screens.

IMAX has already secured important parts of its film slate for 2008, 2009 and 2010 through agreements with major Hollywood studios including: The Spiderwick Chronicles (in theatres now), Shine a Light (April 4, 2008), Speed Racer (May 9, 2008), Kung Fu Panda (June 6, 2008), The Dark Knight (July 19, 2008), Harry Potter and the Half Blood Prince (November 21, 2008), Under the Sea 3D (February 2009), Monsters vs. Aliens 3D (March 2009), Hubble 3D (working title, February 2010), How to Train Your Dragon 3D (March 2010), and Shrek Goes Fourth 3D (May 2010).

COMMENTS (19)

Posted by:
Ryan
March 24, 2008
very cool. hope they build one into the Regals near me. oh yeah and everybody look at me! I'm first post! I must be special! lol
Posted by:
Lou
March 24, 2008
thats great news....I hope one of the Reagal Miami locations are one of the 31 theaters to hooked up eith the digital progection system.
Posted by:
Sithlord
March 24, 2008
Yo, for real! we desperately need one in Miami. ****ing Sunset Place replaced theirs for a LA Fitness, ????

Dark Knight!
Posted by:
colin rhodes
March 24, 2008
I work for Regal cinemas yeahhh, hell's yea get free tickets and posters...lol, perfect place for a date cuz you dont have to pay for anything cept for popcorn cheap bastards and only pay minum wage sucks for a 17yrs. old with bills
Posted by:
colin rhodes
March 24, 2008
btw i talked to my boss and like every theartre has to have one by 2009 so its not just gonna be selected theartres, i think its cuz of that new cameron movie coming out and regal wants all their theartres to make all the money like with titanic
Posted by:
Jimmy
March 24, 2008
So many animated features next year... more than 2006... and most are 3D... WHY?????
I suspect someday live-action will be long gone... not a good thing... movies are gonna become all like Beowulf and Tintin (mocap) later when its perfected isn't it...
Let's hope not...
Posted by:
Chris
March 24, 2008
I know my Regal used DPS for Beowulf so maybe they will build one atleast near me, going 40min out of the way to the mall of georgia
Posted by:
Aaron
March 24, 2008
"Posted by: colin rhodes on March 24, 2008 at 12:07:34

btw i talked to my boss and like every theartre has to have one by 2009 so its not just gonna be selected theartres "

That's digital projection of the picture, aka you're gonna have an HD quality picture at home and at the movies by 2009. This article is about IMAX, which means the film has to be shot/produced on a different type of film. It's also displayed technologically different from regular film, hence one of the reasons the IMAX screens are a different shape than your average screen.

Tell your boss Digital and IMAX = two different things.

Interestingly, The Dark Knight had a lot of scenes shot on IMAX film, and is being presented on IMAX screens. Harry Potter is great of course, but it's too bad they didn't use Batman as the tentpole to shoot for.
Posted by:
The ButnakedAvenger
March 24, 2008
I want to see a porn on IMAX. In 3D.
Posted by:
stoma john
March 24, 2008
hell yeah Sithlord we need one in Miami.
How can there NOT be one in MIAMI!??

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