Warner Bros. and Chernin Entertainment are buckling up for a motor rally adventure caper. Variety reports that a film based around Britain's Gumball 3000 is in the works.
2013 marks the 15th anniversary of the famous automotive event, described as follows on the official Gumball 3000 site:
Gumball 3000 was created in 1999 by ex-racing driver, designer and British entrepreneur Maximillion Cooper; and was born from Cooper’s vision to combine cars, music, fashion and entertainment to create a pop culture lifestyle brand of the future. Cooper derived the word ‘Gumball’ from New York artist Andy Warhol after he used it to describe how the public chew up and spit out popular culture like chewing gum; and ‘3000’ as a nod to Cooper’s fascination with the future, particularly at a time when the world was about to enter the 21st Century. Cooper decided to launch his lifestyle brand concept by inviting 50 of his influential and celebrity friends to join him on a road-trip around Europe to experience an adrenaline fuelled-adventure, driving incredible cars and hosting glamourous parties each evening.
Details are few regarding the film's plot, but the trade suggests that the narrative will follow some sort of a caper set against the backdrop of the rally.