Walmart announced today that it has partnered with Warner Bros. to give its customers exclusive access to see Warner Bros. Pictures and Legendary Pictures’ Man of Steel in theaters nationwide before the film’s official release.
Tickets for the exclusive screening will go on sale in more than 3,700 Walmart stores starting at 8 a.m. on May 18. Customers will be able to purchase up to four tickets per visit and will have the option to choose between 2D or 3D showings, where applicable. The advance screenings will take place in selected local theaters nationwide at 7 p.m. on June 13.
Specific details of the promotion read as follows:
• Each ticket bought at Walmart will feature a code on the back that allows customers to pre-order their own Blu-ray Combo Pack or HD Digital Download of Man of Steel, which will contain exclusive film content.
• Fans can bring Superman to life with the official "Man of Steel Experience” augmented reality app. The app allows customers to take photos with the superhero, as well as unlock special photo frames by pointing their phone at Man of Steel signage in their local Walmart.
• Customers will receive a free original Digital Comic Book written by Man of Steel screenwriter David Goyer with every ticket.
• Beginning April 28, a variety of Man of Steel merchandise such as t-shirts, electronics, posters and more from top brands will be available at Walmart stores and at Walmart.com.
Walmart invites customers to join the conversation and show their excitement for the first screening of “Man of Steel” on Facebook and on Twitter with the hashtag #SeeSteelFirst.
The highly-anticipated action adventure stars Henry Cavill, Amy Adams, Michael Shannon, Kevin Costner, Diane Lane, Laurence Fishburne, Antje Traue, Ayelet Zurer, Christopher Meloni, Russell Crowe, Michael Kelly, Harry Lennix and Richard Schiff.
In the film, a young boy learns that he has extraordinary powers and is not of this Earth. As a young man, he journeys to discover where he came from and what he was sent here to do. But the hero in him must emerge if he is to save the world from annihilation and become the symbol of hope for all mankind.
Man of Steel will 3D, 2D and IMAX theaters nationwide on June 14.