Game News

Disney Infinity Delayed Until August

Source: New York Times
March 14, 2013


Originally announced for a June release, Disney says its new game world Disney Infinity has been pushed back to August.

According to the New York Times, Infinity will now reach stores on Aug. 18 in North America and on Aug. 20 overseas, said John Pleasants, co-president of Disney Interactive, in a telephone interview. A June rollout had been planned, pegged to the release of Pixar’s “Monsters University.”

Pleasants said that retailers were asking for a launch closer to the holiday season, which starts in October. Another reason might be that the next edition of Skylanders is scheduled to arrive this fall. “We think it’s good to be first and really lean into the most important selling season of the year,” Pleasants said.

“We could deliver in June if we wanted to,” he added. “Will a two-month timing change help us? Sure, of course. It gives us a little more time to add bells and whistles and make sure it really sings and pops.”





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