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Iron Man 3 to Hit IMAX Theaters Worldwide Starting April 25

Source:   IMAX Corporation, Marvel Entertainment
January 22, 2013


IMAX Corporation and Marvel Entertainment, a division of The Walt Disney Company, today announced that Marvel's Iron Man 3, the latest installment of the film franchise that has grossed more than $1.2 billion at the global box office, will be digitally re-mastered into the immersive IMAX® 3D format and released to IMAX® theatres internationally starting April 25 and domestically on May 3.

Iron Man 3 marks the fourth Marvel Entertainment film to be presented in IMAX theatres, following the releases of Iron Man 2 in 2010, Thor in 2011 and Marvel's The Avengers in 2012 – which all delivered record breaking performances in IMAX theatres.

"Marvel and IMAX are a perfect one-two punch and the 'Iron Man' franchise has become a global phenomenon that resonates with fans around the world," said Greg Foster , Chairman and President of IMAX Filmed Entertainment. "We look forward to moviegoers experiencing this highly-anticipated next installment of Tony Stark's latest adventures in IMAX 3D."

"With 'Iron Man 3' building on the events of 'Marvel's The Avengers,' audiences are in for yet another incredible moviegoing experience from Marvel Studios," said Dave Hollis , Executive Vice President of Motion Picture Distribution for The Walt Disney Studios. "We're thrilled to be able to offer that to fans in the larger-than-life action of IMAX 3D."

The IMAX 3D release of Iron Man 3 will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.


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