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The CW Renews Arrow, Reign, The Originals, The Vampire Diaries and Supernatural

Source:   The CW
February 13, 2014


The CW Network has ordered early pickups for the 2014-15 season for its hit series "Arrow," "Reigh," "The Originals," "The Vampire Diaries" and "Supernatural," which will be returning for its tenth season next fall. The series pickups were announced today by Mark Pedowitz, President, The CW.

"This season we've had great success with our new hit series 'The Originals' paired with 'Supernatural,' giving us our best Tuesday nights in years. 'The Vampire Diaries' is #2 in its time period in the young adult demos, and with 'Arrow' continuing to gain among young men, and 'Reign' growing its time period, we now have strong nights on Tuesday, Wednesday and Thursday," said Pedowitz. "I'm very pleased to announce early pickups for all five series, and let our fans know they'll have more great drama to look forward to next season."

The CW's lineup of freshman series "The Originals" and fan favorite "Supernatural" has doubled the network's Tuesday night ratings year-to-year in adults 18-34 (+100%, 1.4 vs. 0.7), grown +150% in adults 18-49 (1.5 vs. 0.6), and gained +88% in total viewers (3.2 million vs. 1.7 million) versus last season. In its ninth season, "Supernatural" has seen double-digit increases year-to-year in total viewers and all key demos, and recently had its most watched episodes since 2010.

In its second season, "Arrow" is The CW's most-watched series (3.9 million), and is #1 in its time period among men 18-34 (1.4). "The Vampire Diaries" remains the network's highest-rated show in all key demos in its fifth season, and season to date is ranked #2 in its time period among adults 18-34 (1.8 - tie), and #3 in adults 18-49 (1.8), ahead of ABC and NBC. Season to date, "Reign" has improved its time period in total viewers (+4%, 2.35 million) and in women 18-49 (+8%, 1.3).

This season, both "Arrow" and "The Vampire Diaries" have also seen a 25% jump in digital viewing versus last season, and "Supernatural" has seen a huge 57% jump in digital viewing over last year. "The Originals" was also named the most social new series of the fall season by ListenFirst Media.


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