News

The Hobbit: The Desolation of Smaug Grosses $8.8 Million at Midnight

Source:   Warner Bros. Pictures , Edward Douglas
December 13, 2013


Peter Jackson's second installment of his trilogy, The Hobbit: The Desolation of Smaug, was released by New Line Cinema and MGM onto 2D, 3D and IMAX 3D screens last night with special Thursday midnight screenings, and it has grossed $8.8 million from those showings.

That's less than its predecessor, The Hobbit: An Unexpected Journey, grossed in the same timeframe last year, possibly showing that there isn't as much immediate interest in the sequel or as much of a rush to see it. The amount is higher than the midnight gross of 2003's The Lord of the Rings: The Return of the King, which took in $8 million in midnights, although one has to take into account that ticket prices are significantly higher now, as well as the premiums charged for 3D and IMAX.

IMAX has informed us that 14% of that midnight amount was from the movie's IMAX screenings, up from 12% of audiences going to midnight IMAX showings of "An Unexpected Journey."

That doesn't mean that "Desolation" couldn't pick up more business on Friday and over the weekend to match or surpass the $84.6 million opening of "Unexpected Journey" or its $303 million domestic gross, but chances are that the movie is going to join many others this year that make most of their money internationally.



| 0 comments | Add a comment

From Around the Web

comments powered by Disqus
Latest Headlines:

The New UK Trailer for The Woman in Black: Angel of Death
Patrick Stewart Joins Cast of Blue Ruin Director's Green Room
The Flash Episode Four Preview and Photos!
This Week on Blu-ray and DVD: October 21, 2014
Avengers: Age of Ultron Teaser Coming with Next Week's Marvel's Agents of S.H.I.E.L.D.!
1984 Tom Hanks Comedy Bachelor Party Planned as Television Series
Tyler Perry Gets Animated in the Trailer for Madea's Tough Love
WB's Cyborg, Ray Fisher, Promises 'A Hell of a Treat' in Store for DC Comics Fans
Kim Basinger Boards The Nice Guys Opposite Crowe and Gosling
Watch a Teaser for the Unofficial Dredd Spinoff, Judge Dredd: Superfiend
John Constantine Converses with an Angel in a New Clip from the DC Comics Series
Warner Bros. Plans New Digital Series Based on Mortal Kombat, Critters, Static Shock and More!
The Flash and Jane the Virgin Get Full Season Orders
Take a First Look at Gotham's Harvey Dent in a New DC Comics Video
Disney's Rights to John Carter Revert Back to Edgar Rice Burroughs, Inc.
The Weekend Warrior: Ouija, John Wick
James Wan Returns for The Conjuring 2!
Tracklist Revealed for Hunger Games: Mockingjay - Part 1 Soundtrack

Follow ComingSoon.net on Twitter
MOST ACTIVE
From our partners