Regal Entertainment Announces Midnight Showings of Sharknado
July 26, 2013
Regal Entertainment Group today announced that Regal will host midnight shows of the Syfy Channel's film Sharknado on August 2 at approximately 200 theaters across the country.
"'Sharknado' has become a force of nature in its own right. This project transcends the original television platform and has created tremendous buzz," stated Ken Thewes, chief marketing officer for Regal Entertainment Group. "There's just something epic about watching these huge beasts on the big screen with your friends and family. The crowd reactions will make for a memorable experience in our theatres."
At its peak, #sharknado registered about 5,000 tweets per minute, and accumulated more than 600,000 social media mentions while taking the internet by storm. Tickets for the midnight shows are available at the box office, online and through the Regal App.
"You know how audiences have had fun with 'Rocky Horror Picture Show' over the years. If the internet reactions to this film are any indication, then our moviegoers are primed and ready to enjoy 'Sharknado' larger than life in cinemas," said Chris Sylvia, director of digital marketing for Regal Entertainment Group. "Regal is proud to be giving our guests this chance to fuel the social media whirlwind by inviting friends to come to the show and tweeting reactions."
When a freak hurricane swamps the Los Angeles area, nature's deadliest killer rules sea, land, and air as thousands of sharks terrorize the waterlogged populace. Surfer and bar-owner, Fin (Ian Ziering), and his friends Baz (Jaason Simmons) and Nova (Cassie Scerbo), set off to rescue his estranged wife April (Tara Reid) and teenage daughter Claudia (Aubrey Peeples).
A full list of participating theatres is available here.