Mondo has just revealed a special promotional poster design for the upcoming 20th Century Fox comedy The Heat, directed by Paul Feig and starring Sandra Bullock, Melissa McCarthy, Demián Bichir, Marlon Wayans and Michael Rapaport.
From artist The Dude Designs, the poster will be available for free at 10pm opening night showtimes of The Heat on June 27 at Alamo Drafthouse theaters across the country, while supplies last.
"I am a huge fan of the work Mondo does so I was really pushing for them to do a poster for 'The Heat,'" says Feig. "When they sent me their take I cracked up as they really nailed it."
"Everything Paul Feig touches is amazing, so we were incredibly excited when he reached out to us and asked us if we wanted to do a poster for 'The Heat.' After watching an early screening of it, we were sold on the movie's hilarity and this poster is the direct result," said Mondo Creative Director Justin Ishmael.
Commenting on the inspiration for the artwork, Tom 'The Dude Designs' Hodge said, "'The Heat' poster was an exciting design to take on. Galvanized by the awesome power of VHS cover art I set to work creating the ultimate 80s action buddy cop visual, drawing out the humor in an explosion of over the top action."
Uptight FBI Special Agent Sarah Ashburn (Bullock) and foul-mouthed Boston cop Shannon Mullins (McCarthy) couldn't be more incompatible. But when they join forces to bring down a ruthless drug lord, they become the last thing anyone expected: buddies.