New “in-world” marketing for The Martian shows Matt Damon training hard
20th Century Fox, in partnership with Under Armour, has brought online a new “in-world” piece of marketing for the Ares 3 Mission in Ridley Scott’s upcoming space epic The Martian. Check out the clip below, featuring Matt Damon’s astronaut training regimen!
During a manned mission to Mars, Astronaut Mark Watney (Matt Damon) is presumed dead after a fierce storm and left behind by his crew. But Watney has survived and finds himself stranded and alone on the hostile planet. With only meager supplies, he must draw upon his ingenuity, wit and spirit to subsist and find a way to signal to Earth that he is alive. Millions of miles away, NASA and a team of international scientists work tirelessly to bring “the Martian” home, while his crewmates concurrently plot a daring, if not impossible rescue mission. As these stories of incredible bravery unfold, the world comes together to root for Watney’s safe return.
Based on a best-selling novel, The Martian features a star-studded cast that also includes Jessica Chastain (Interstellar, Zero Dark Thirty), Kristen Wiig (Welcome to Me, The Skeleton Twins), Kate Mara (“House of Cards,” Fantastic Four), Michael Pena (Fury, End of Watch), Jeff Daniels (“The Newsroom,” Dumb and Dumber To), Chiwetel Ejiofor (12 Years a Slave, Children of Men) and Donald Glover (“Community,” Mystery Team).
The Martian is produced by Ridley Scott, Simon Kinberg, Michael Schaefer, Mark Huffam and Aditya Sood, and hits theaters in 2D and 3D on October 2.