20th Century Fox has revealed, via The New York Times, that the first previews of their upcoming Life of Pi will arrive in theaters this weekend, but will take a somewhat unconventional approach to film marketing. Instead of a regular trailer, screenings of Prometheus will offer several uncut minutes of the Ang Lee film.
Based on Yann Martel’s coming-of-age survival tale, Life of Pi revolves around a youth who is the lone survivor of a sunken freighter and who winds up sharing a lifeboat with a hyena, an injured zebra, an orangutan and a hungry Bengal tiger.
Because the studio wants to promote the film’s innovative approach to 3D, the new footage will only be shown in 3D screenings and is not planned for release online.
Following the Prometheus release footage, Fox has plans for another preview before showings of Abraham Lincoln: Vampire Hunter on June 22nd and, tentatively, before Ice Age: Continental Drift on July 13th.
Life of Pi arrives in theaters on November 21st.