Set to hit theaters this September, Paul W.S. Anderson’s Resident Evil: Retribution marks the fifth film in the popular video game-inspired film franchise. Always a hit at Comic-Con, Resident Evil looks to be moving into viral marketing terrority with an official website for the Umbrella Corporation that, in addition to frequent video appearances by Milla Jovovich’s Alice, teases a mobile recruiting tour set to hit San Diego in the near future. The site’s in-game press release reads as follows:
Umbrella Corporation, one of the world’s leading biotechnology conglomerates, has unleashed a globe-spanning recruiting tour to find the world’s greatest minds to make advancements for the betterment of all mankind in the fields of biotechnology and genetic research. The tour kicks off in Cancun, Mexico in April 2012 and ends in Tokyo, Japan in September.
Founded by Ozwell E. Spencer and Edward Ashford, Umbrella Corporation is best known for creating Aqua Cure®, an ointment that rapidly heals open wounds. Utilizing products that are home grown in Raccoon City, Umbrella Corporation has since opened operations around the world and created many life-altering pharmaceutical products including Adravil®, Regenerate® and Return®.
“At Umbrella Corporation, we believe that nothing is impossible”, said Christopher Chung, President of world-wide recruiting at Umbrella Corporation. “While we employ some of the world’s best scientific minds, we are excited to hit the road and find talent that can help us shape the future of humanity.”
To accomplish this unprecedented recruiting tour, a state-of-the-art vehicle has been created that will makes its way from location to location by land and sea. The vehicle is equipped with a fully functional research laboratory that will be manned by famous Umbrella Corporation scientists Dr. Henrik Markarian, Dr. James Safechuck, and Dr. Joshua Golsen.
“What will the world be like tomorrow?” Umbrella Corporation’s Chief Operations Officer, Michelleanne Grepo, asks. “Thanks to Umbrella Corporation, ‘tomorrow’ is no longer a dream, but a reality today.”
The tour claims to have already launched in Cancun, Mexico this past April and, while there’s no dates listed, Cannes, France and Barcelona, Spain mark the locations of the recent Cannes Film Festival and the upcoming CineEurope. If you’ve seen the Umbrella Corporation already, be sure to let us know in the comments.
Also starring Michelle Rodriguez, Sienna Guillory, Kevin Durand, Shawn Roberts, Colin Salmon, Johann Urb, Boris Kodjoe and Li Bingbing, Resident Evil: Retribution arrives in 2D, 3D and IMAX 3D theaters on September 14th.
Click on Alice to check out the Umbrella Corporation website in full: