Led by ex-PayPal executive and financier Jack Selby, Incognito Pictures today announced its official launch with $50 million in financing. The production company is focused on “creating intelligent, genre-agnostic films with worldwide appeal.”
Incognito also announced a long-term output deal with The Weinstein Company. Based in Los Angeles, Incognito Pictures’ financial model will enable an initial production slate of five to six films per year budgeted at $10M and below. The agreement with The Weinstein Company features distribution across all platforms, including foreign sales and domestic theatrical releases. Selby will serve as Chairman of the company and he is joined by Scott Stone, a veteran film producer who takes on the role of CEO of Incognito.
“What makes Incognito unique is that we have secured significant permanent capital which historically has been applied to films at higher price points,” Selby and Stone explained. “Instead, we have a unique opportunity to fill an underserved market of more modestly budgeted films with specialized content that appeals to audiences, both domestically and abroad. In addition, we are very pleased with our relationship with the Weinstein Company and our financial partners. They all share our vision and are committed to this venture”
Incognito has a strong business and financial model as well as great taste in product. We are excited about the partnership and are looking forward to doing business with them, added The Weinstein Companys COO David Glasser.
Incognito Pictures initial slate of films is yet to be made public but they are expected to announce them in February.