The Weinstein Company has announced the formation of a new label designed to bring their properties directly into customers homes via video on demand. Though the label is currently unnamed, further details are available through the just-issued press release:
The Weinstein Company (TWC) announced today that Tom Quinn and Jason Janego have joined forces with TWC Co-Chairmen Harvey and Bob Weinstein to create a new TWC label to bring new films and other specialty entertainment to audiences simultaneously across multiple digital and traditional platforms. Quinn and Janego will serve as Co-Presidents of the yet-to-be named label, which will be based in New York. The announcement was made by TWC COO David Glasser.
Quinn and Janego were among the first in the film industry to explore the potential of emerging digital platforms and were in the vanguard of developing new strategies for alternative distribution during their tenures at Magnolia Pictures, where they were Senior Vice President and Head of Legal & Business Affairs, respectively. In 2005, Magnolia became one of the first distributors to implement the day/date releasing, premiering Steven Soderbergh’s BUBBLE and Alex Gibney’s ENRON: THE SMARTEST GUYS IN THE ROOM simultaneously in select theaters and on DVD. Over the next several years they expanded on the premium VOD/theatrical platform model with such films as James Gray’s TWO LOVERS, Neil Marshall’s CENTURION, Takashi Miike’s 13 ASSASSINS, Alex Gibney’s CLIENT 9 and FREAKONOMICS, the documentary based on the bestseller, enabling these specialty and independent releases to compete alongside studio content.
The new label makes TWC the first studio to premiere select titles across multiple platforms via immediate-access digital and traditional media and will bring TWC’s unique, high-quality films to larger audiences than ever before. As Co-Presidents, Quinn and Janego will develop content and distribution strategies that move beyond the on-demand model, with a goal of establishing the new label as a marquee destination. Quinn and Janego will oversee acquisitions, productions and distribution of label content. Both will report to Harvey and Bob Weinstein and David Glasser in New York.
Quinn and Janego will be on-site at the 2011 Toronto Film Festival to begin scouting titles for the fledgling label. It is anticipated that the label will release its debut title in the first half of 2012.
Said Quinn and Janego, “Our experience in digital distribution has been eye-opening and inspiring; we see it as a new frontier for studios and for independent filmmakers of every stripe. It makes perfect sense that the godfathers of modern independent cinema, Harvey and Bob Weinstein, would be the first studio chiefs to launch a business dedicated to these new platforms, and we are thrilled to be working alongside them in this new venture. We can’t wait to get going.”
Commented Harvey and Bob Weinstein, “It’s an exciting time in filmmaking; technology has made film a more democratic medium than ever, for artists and audiences. There are just so many great movies being made all over the world, and the new digital platforms make it possible for more people than ever to see them. We are thrilled about launching this new label with Tom and Jason at the helm: not only are they innovators with a deep understanding of all things digital, they’re two guys who love movies like we do. In a lot of ways, this label is an expansion on the work we’ve been doing for more than 20 years, and with Tom and Jason aboard we think it will chart a path into the future.”
Added Glasser, “My tenure with TWC has coincided with seismic changes in the cinema landscape, particularly with respect to the digital revolution and the advent of new platforms for watching movies. Our new label represents a forward-thinking approach to an evolving marketplace, and is a natural step for us as a studio built on specialty films. Perhaps most importantly, it’s a realistic and exciting way to grow TWC as a studio while staying true to the love of film that is so strong in Harvey and Bob, and in our new partners, Tom and Jason.”