Lionsgate today announced a special sneak preview screening program for inspirational sports drama Warrior. The screenings will be held on Sunday, September 4th at 7:00 pm, at theaters nationwide. The announcement was made by Lionsgate’s co-COO and Motion Picture Group President Joe Drake.
The studio says: “To promote the sneak previews, Lionsgate has partnered with Twitter to designate the hashtag #WARRIORMovieSneakPreview, which Lionsgate has also sponsored as a Promoted Trend, allowing Twitter’s powerful user base a direct link to buy tickets and continue to spread the tremendous word of mouth the film is receiving.”
Moviegoers interested in seeing the film can purchase tickets at theaters, or in advance through WarriorSneakPreview.com.
“We are in a fortunate position in that the best promotional tool for this incredible film is the film itself,” explained Drake of the motivation to allow general audiences this special advance access. “This is truly a movie for everyone, and as we’ve screened it, people in all demographics- even those who might not have otherwise sought the film out- have been enthralled by its blend of triumphant, inspirational sports storytelling with poignant and powerful family drama.”
Adds David Spitz, who heads Distribution for Lionsgate, “Critics and private screening guests have shown extreme enthusiasm for this film in advance of its release, and we are honored to be able to share the experience earlier than promised with audiences everywhere, especially on a patriotic, family oriented weekend like Labor Day that fits so well with the themes of this particular film. We can’t wait to read the sneak preview audience’s tweets as they become the first consumers to share their reactions with the world.”
Warrior‘s normal opening is on September 9.