James Franco is set to headline Cherry, Variety reports, with Heather Graham, Dev Patel and Lili Taylor also said to be in negotiations to star.
The film arrives from first time director Stephen Elliott, best known as the author of The Adderall Diaries (which, itself, is planned for adaptation with Franco producing).
Scripted by Elliott (with Lorelei Lee), the film focuses on an 18-year-old girl who turns to working in pornography after moving to San Francisco. Franco will play a drug-addicted lawyer with whom she becomes involved.
Cherry, which has still not announced its female lead, will film on location in the City by the Bay beginning this June.