Rio Code Embedded in Super Bowl Spot

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20th Century Fox announced today that a Super Bowl spot for Rio will have an embedded code that will lead to a special level on “Angry Birds,” which in turn will take you to a sweepstakes:

This Sunday, Twentieth Century Fox’s upcoming animated motion picture event RIO will make Super Bowl commercial history, when the 30-second RIO spot becomes the first-ever to air with an embedded code.

Super Bowl fans in the United States watching RIO’s new commercial spot are invited to find the frame with the embedded code that will in turn direct them to a special level on ANGRY BIRDS, Rovio’s blockbuster game, which recently entered into a first-of-its kind partnership with RIO. That level will take you to a RIO sweepstakes.

The sweepstakes winner will attend RIO’s world premiere in Rio de Janeiro on March 22. That same day, Fox and Rovio launch the highly anticipated “Angry Birds Rio” app.

The spot will be available across the web after the Super Bowl.