IMAX Corporation announced today that Harry Potter and the Deathly Hallows – Part 1 set a new worldwide opening record for IMAX theaters:
IMAX Corporation and Warner Bros. Pictures today announced that Harry Potter and the Deathly Hallows: Part I, which opened number one at the box office this weekend, generating an overall domestic gross of $125.1 million, grossed a record $16.1 million globally in IMAX(R) theatres, beating previous opening records for an IMAX DMR(R) title.
Domestically, the film’s release in IMAX theatres contributed $11.8 million from 239 IMAX screens. Internationally, the IMAX release also posted a record opening weekend, generating approximately $4.3 million on 101 screens. The film is scheduled to open on IMAX screens in France and Korea among other markets over the coming weeks.
“This extraordinary franchise commands an absolutely massive audience, and the Harry Potter IMAX experience is a crucial component of its enduring success,” said Dan Fellman, President, Domestic Distribution, Warner Bros. Pictures. “In collaboration with our partners at IMAX, we anticipate an enormously triumphant run extending throughout the holiday season.”
“These record-breaking numbers are a true testament to the overwhelmingly positive response internationally to our latest installment of Harry Potter,” said Veronika Kwan-Rubinek, President, International Distribution, Warner Bros. Pictures. “We’re thrilled to be working with IMAX once again to deliver such a unique viewing experience to audiences around the world as we conclude this beloved series.”
“The strong performance of this film demonstrates what the IMAX brand and the growth of the IMAX theatre network can bring to the release of a blockbuster film,” said Richard L. Gelfond, CEO, IMAX Corporation. “In fact, 23 new IMAX theatres were installed and opened in time for the release of this film, demonstrating that great Hollywood films in IMAX not only deliver great box office results but can also be the catalyst for theatre openings. As our network rapidly expands, so does the appetite for The IMAX Experience(R), and that is clearly reflected in the performance of many new locations that opened this weekend. We’re particularly pleased with our new theatres in Japan, which generated a per screen average of approximately $50,000.”
“Everyone is under the Potter spell,” said Greg Foster, Chairman and President, IMAX Filmed Entertainment. “This phenomenal weekend captures the global excitement for JK Rowling’s epic series. Warner Bros. Pictures’ masterful campaign peaked perfectly and made the film’s debut one of the most highly anticipated releases in history. We look forward to the weeks ahead and are honored to be a part of the franchise’s final installment next summer.”
Harry Potter and the Deathly Hallows: Part I: The IMAX Experience has been digitally re-mastered into the image and sound quality of The IMAX Experience(R) with proprietary IMAX DMR(R) (Digital Re-mastering) technology for presentation in IMAX(R). The crystal-clear images, coupled with IMAX’s customized theatre geometry and powerful digital audio, create a unique immersive environment that will make audiences feel as if they are in the movie.