YouTube is joining world famous filmmakers Ridley Scott and Kevin Macdonald in asking people around to world to create the first user-generated feature-length documentary film shot on a single day – July 24, 2010. Life in a Day is a historic global film experiment that enlists the global community to capture a moment of their lives on Saturday, July 24 and to upload that footage to YouTube.com/LifeinaDay.
Academy Award-winning director Kevin Macdonald (State of Play, Last King of Scotland, Touching the Void) will direct, bringing together the most compelling footage into a feature-length documentary film. The project will be executive produced by Ridley Scott (Robin Hood, Gladiator, Black Hawk Down) and produced by his company Scott Free Productions. Individuals whose footage makes it into the finished film will be credited as co-directors and 20 of these contributors will be flown to the 2011 Sundance Film Festival for the film’s world premiere.
LG Electronics is supporting Life in a Day as a key part of its long-standing Life’s Good campaign and to support the creation of quality online content that can be shared and enjoyed by all.
Macdonald says of the project, “‘Life in a Day’ is a time capsule that will tell future generations what it was like to be alive on the 24th of July, 2010. It is a unique experiment in social filmmaking, and what better way to gather a limitless array of footage than to engage the world’s online community.”
“Over the past five years, YouTube has changed the way media is created and consumed,” said Eric Schmidt, CEO of Google, YouTube‘s parent company. “We’re thrilled to give our community the opportunity to work with Kevin Macdonald and Ridley Scott and are grateful to our long-term partner, the Sundance Institute, for their support of this global initiative. I can think of no better place to premiere ‘Life in a Day’ than at next year’s festival.”
“A vital part of our mission is to support individual storytelling around the globe and to provide a platform for expression and experimentation,” says John Cooper, Director of the Sundance Film Festival. “This is a great way to engage the YouTube community and to also provide Festival audiences with something new and unexpected.”
“LG believes in enriching people’s lives through technology and saw complementary objectives in the ‘Life in a Day’ project,” says Dermot J. M. Boden, Chief Marketing Officer at LG Electronics. “For LG, this project is a fantastic opportunity to engage with YouTube users on a personal and emotional level that’s both rewarding and enjoyable. This initiative is perfectly consistent with our brand promise of “Life’s Good”!”
Scott Free will work with Rick Smolan, creator of “A Day in the Life” and CEO of Against All Odds Productions, a California-based organization that specializes in the execution of large-scale global projects that combine story-telling with state-of-the-art technology, to distribute cameras to individuals in remote regions of the world in an effort to ensure that the film is as inclusive and representative as possible. To learn more and upload footage on July 24, 2010 at YouTube.com/LifeinaDay.
