Pacificor LLC announced today that it has retained William Morris Endeavor Entertainment to represent the company in the sale of all rights to the iconic “Terminator” franchise.
Included are rights to exploit the property for film, television, merchandise and multiplayer online games. In addition, WME has been retained to assist the Santa Barbara hedge fund in selecting and retaining key talent for the next sequel in the “Terminator” series.
The “Terminator” franchise has generated more than $3 billion in revenue since the debut of the 1984 sci-fi classic The Terminator, directed by James Cameron and starring Arnold Schwarzenegger. In 2008, the Library of Congress added the film to its National Film Registry.
“Terminator’s” global fan base has continued to grow through the release of the sequels Terminator 2: Judgment Day, Terminator 3: Rise of the Machines and last year’s Terminator Salvation, as well as from the television series “Terminator: The Sarah Connor Chronicles.”
“‘Terminator’ is one of the most recognized global brands in entertainment, and will continue to excite new generations of fans,” WME Chief Executive Ari Emanuel said. “We look forward to teaming with Pacificor to fully realize the value of this enduring property.”
Added Pacificor Chief Executive Andrew B. Mitchell: “WME provides us with the creative expertise and strategy that will help us identify the right opportunities not only to maximize our investment, but to also make sure the ‘Terminator’ franchise continues to be treated with the care and respect its fans demand. We are excited to be working with them.”