Kevin Lima (Enchanted, Tarzan) will direct Hugh Jackman in the 20th Century Fox comedy Avon Man.
The film, written by Kevin Bisch (Hitch), follows men laid off from an auto dealership. One is reluctantly recruited into becoming an Avon salesman, and while the experience is initially emasculating, he uses his charm and good looks to become a top seller. The car salesman sets out to save his financially strapped family and town by conscripting his buddies into the makeup business to win a regional contest.
Filming is scheduled to start this April in Atlanta.