Walt Disney Pictures has announced that exclusive first looks at Tim Burton’s Alice in Wonderland will air on ABC, ESPN and ABC Family starting on January 31st and a spot will air during the Super Bowl on February 7th:
Walt Disney Studios Motion Pictures is teaming up with sister networks ABC, ESPN and ABC FAMILY for a week-long, cross-network extravaganza that will send viewers straight down the rabbit hole with ALICE IN WONDERLAND. The stunt provides 60-second first-looks customized for each network, all of which will air between Jan. 31 and Feb. 6, 2010. Featuring exclusive, never-before-seen footage from visionary director Tim Burtons 3D theatrical motion-picture event, the first looks will culminate with a spectacular Super Bowl spot on Feb. 7, 2010. Entitled Tick-Tock, this action-packed spot features intense imagery and a few surprises from Burtons Wonderland.
We wanted to kick off our television campaign for Alice in Wonderland in a big way, says David Singh, executive vice president of worldwide marketing for Walt Disney Studios Motion Pictures. With Tim Burton at the helm and a cast that includes Johnny Depp, Anne Hathaway, Helena Bonham Carter and rising star Mia Wasikowska, the film already has a passionate following. Fans are eager to step into the incredible 3D Wonderland that Burton has created and get a glimpse at what hes done with these brilliant characters, and were ready to give it to them.
FIRST LOOK SCHEDULE
Desperate Housewives, Jan. 31, 9/8c
The Bachelor, Feb. 1, 8/7c
2010 NFL Pro Bowl, Jan. 31, 7:20ET
NBA NUGGETS/LAKERS game, Feb. 5, 10:30ET
Greek, Feb. 1, 10/9c
The Parent Trap, Feb. 6, 8/7c
Cross-network promo spots for the stunt begin on Jan. 26, 2010. The campaign will be supported, and the creative maximized on the studios online/social networking sites including Facebook (Facebook.com/Disney), Twitter (Twitter.com/disneypictures), You Tube (YouTube.com/DisneyMovieTrailers), Disney.com and more.
Here’s a promo for the ABC, ESPN and ABC Family first looks: