Avatar Continues to Shatter IMAX Records

ON

IMAX Corporation and Twentieth Century Fox today announced that James Cameron’s Avatar continued its record-breaking box office run during its second weekend, grossing approximately $8.8 million from 179 IMAX theaters domestically from December 25 through December 27, 2009, registering approximately 12% of the film’s total domestic gross of $75.6 million on less than 3% of the screens. IMAX theaters continued to operate at virtually full capacity all weekend, driving the domestic IMAX box office to date to approximately $28 million.

The IMAX international release posted an estimated total of approximately $3.6 million from 70 IMAX screens during the weekend, with the IMAX network in Poland and Japan posting record openings. The film is still scheduled to open on 11 IMAX screens in China and one in Argentina in the coming weeks. The worldwide IMAX box office total is more than $39 million as of the end of day Sunday, December 27, 2009.

Avatar has been digitally re-mastered into the unparalleled image and sound quality of “The IMAX Experience.”

“Consumers are clearly seeking out IMAX as the way to experience James Cameron’s latest blockbuster, and this weekend’s results reinforce how well this groundbreaking film plays to our audience,” said IMAX CEO Richard L. Gelfond. “‘Avatar’ is well on its way to becoming our highest grossing Hollywood IMAX title.”

“To have reached $39 million from 249 screens in just 10 days demonstrates that moviegoers clearly understand the value of experiencing ‘Avatar’ in IMAX,” added Greg Foster, Chairman and President of IMAX Filmed Entertainment. “James Cameron, Jon Landau and Lightstorm realized the vision of this film in IMAX, and we’re continuing to see the incredibly positive way that moviegoers are responding to that vision.”