MTV and 20th Century Fox are partnering on an unprecedented livestream event to give fans a unique and interactive look into James Cameron’s epic adventure Avatar. Presented by LG Mobile Phones, “Avatar Live” will stream in high-definition (HD) simultaneously on MTV.com and Facebook on December 3, 2009 at 3:00pm ET/ 12:00pm PT and followed by an all new “Behind the Screen” Avatar-themed episode on MTV in December.
Produced by MTV News, the livestream event in HD will present exclusive footage and give fans the chance to engage live with Cameron and two of the film’s stars, Sam Worthington and Zoë Saldana. The chat will be moderated by MTV News’ Josh Horowitz and feature questions submitted in real-time from the greater Facebook and MTV.com audience. The event will be dual streamed in HD and archived through the official Avatar target=_blank>Facebook community and through movies.mtv.com. LG is the official event sponsor and will be offering users the opportunity to upload their own questions for the cast to be answered during the live stream.
“We are thrilled to launch this unique partnership with Twentieth Century Fox and bring exclusive ‘Avatar’ programming to the MTV audience in new and exciting ways,” said John Shea, Executive Vice President, Integrated Marketing and Branded Content, MTVN Music and Logo Group. “Additionally, mashing the dynamic reporting of the MTV News team together with the Facebook platform allows us to connect fans directly to the film’s talent in a first of its kind live event and one we hope to replicate with future films.”
MTV continues to cover the film on-air with a brand new edition of “Behind the Screen” featuring Avatar. Produced by MTV News in the 20th Century Fox studio, the episode will feature intimate interviews with the stars of Avatar, present viewers with clips from the film and more.