On November 1, one of the biggest sports days of the year (with key NFL match-ups + Game 4 of the World Series), the Avatar trailer will be shown on the world’s largest video display — Cowboy Stadium’s Diamond Vision Screen while millions of football fans can watch it at home.
Fox Sports will take the entire country viewing “Fox NFL Sunday” to Arlington, Texas and the new Cowboys Stadium, where the three minute and thirty second trailer will play live from the enormous Mitsubishi Electric Diamond Vision screen. The crowd attending the Cowboys-Seattle Seahawks game will experience the Avatar trailer live just minutes prior to the noon (Central) kickoff between the Cowboys and Seahawks, on the four-sided, high-definition screen that hangs above the Cowboys Stadium playing field. At the same time, millions of others watching “Fox NFL Sunday” will see the trailer on-air.
In addition, throughout the day ninety-second Avatar commercial spots will air on all regional games carried on the Fox affiliates, the national game on Fox, and the World Series on Fox.