Coca-Cola Zero has launched a new viral site for James Cameron’s Avatar on the “AVTR Program.” The site at AVTR.com gives you daily insight into the anthropological, biological and cultural advances the characters in the movie are making on the planet Pandora. The site says that Pandora “represents great hope for humankind.”
The site includes concept art, Twitter and Facebook links, the daily Blog and a video intro of Stephen Lang as Colonel Quaritch (using a sound bite you’ll hear in the movie when Jake Sully (Sam Worthington) first gets to Pandora.) Check out the site here!
In related news, a new Panasonic ad from Japan gives a brief glimpse at more footage from the film. You can watch it below!