20th Century Fox announced today that the teaser trailer for James Cameron’s Avatar received 4 million streams in its first day on Apple.com, shattering the previous record of 1.7 million:
Twentieth Century Fox announced today that the AVATAR teaser trailer has become the most-viewed trailer ever on the popular iTunes Movies Trailer section of apple.com, which Thursday hosted the long-awaited public first look at writer-director James Camerons motion picture epic. The teaser registered over four million streams in its first day on the site, shattering the previous record of 1.7 million.
On Friday, the trailer arrived in theaters around the world, presented in all formats, including IMAX® 3-D, IMAX® 2-D, digital 3-D, digital 2-D, and 35mm 2-D.
The recordshattering online trailer debut marked the launch of AVATAR DAY, an unprecedented experience that also saw the unveiling of special scenes in 3-D prepared especially by Cameron for this event. The extended look at AVATAR unspooled for two showings only Friday evening. The U.S. showings were held in select IMAX® 3-D theaters, and international unveilings were in select digital 3-D and IMAX® 3-D theaters. Reservations for all showings were completely booked.
In addition, Fox took the wraps off its special 3-D/lenticular one-sheet posters for the film, Ubisoft® unveiled the trailer for their videogame James Camerons Avatar: The Game, and Mattel revealed the action figures for the films Avatar and alien Navi characters.
AVATAR takes us to a spectacular new world beyond our imagination, where a reluctant hero embarks on a journey of redemption and discovery, as he leads a heroic battle to save a civilization. The film was first conceived by Cameron 14 years ago, when the means to realize his vision did not yet exist. Now, after four years of actual production work, AVATAR delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film, disappears into the emotion of the characters and the sweep of the story.
AVATAR opens in theaters everywhere December 18, 2009.
You can watch the teaser trailer in both QuickTime and Flash format here!