Dr. Seuss’ The Lorax Coming to the Big Screen

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Universal Pictures and Illumination Entertainment are turning the Dr. Seuss book “The Lorax” into a 3-D CG animated feature, reports Variety.

Dr. Seuss’ The Lorax will be co-directed by Chris Renaud and Cinco Paul & Ken Daurio, with Paul & Daurio writing the script.

“The Lorax” is narrated by a greedy entrepreneur who, despite warnings from the tree-loving Lorax, strips a forest of its stock of Truffula trees to manufacture clothing. The results are catastrophic as all the animals leave and nothing’s left.

The picture is targeted for a March 2, 2012, release, which falls on the birthday of Theodor Geisel, who died in 1991.