20th Century Fox has acquired Avon Man, a comedy pitch from Hitch writer Kevin Bisch, as a star vehicle for Hugh Jackman, reports Variety.
Bisch will write the script. Jackman and Seed Productions partner John Palermo will produce, along with Gary Foster at Krasnoff Foster Entertainment.
The story follows men laid off from an auto dealership. One is reluctantly recruited into becoming an Avon salesman, and while the experience is initially emasculating, he uses his charm and good looks to become a top seller.
The car salesman sets out to save his financially strapped family and town by conscripting his buddies into the makeup business to win a regional contest.