Variety reports that Roy Rogers’ iconic presence may be riding back onto the big screen in a planned film trilogy to be launched by financier/producer 821 Entertainment.
The Nashville-based company has partnered with the Roy Rogers Family Entertainment Corp. to launch a “King of the Cowboys” film trilogy as well as animated TV, interactive game and merchandising efforts.
Geadelmann said the planned film trilogy will “not be a biopic, and will not be a traditional Western, but rather a family fantasy adventure. Roy Rogers, Dale Evans and Trigger are quintessential figures of America, and we will introduce this franchise to a new audience while capitalizing on the millions of Roy Rogers fans worldwide.”
