Empire has just debuted yet another new poster for the upcoming Captain America: The First Avenger and yet it continues to prove the poster marketing for this film is likely never going to work. The only poster I’ve seen that I thought truly stood out and captured any kind of attention is the limited edition vintage poster that you won’t even find in theaters or available for purchase.
No matter, we may pre-judge movies based on their cover, but it’s what’s inside that counts and I still have confidence this is going to be a pretty solid superhero feature, if not the best of the four released this summer.
Captain America: The First Avenger hits theaters on July 22.
Born during the Great Depression, Steve Rogers grew up a frail youth in a poor family. Horrified by the newsreel footage of the Nazis in Europe, Rogers was inspired to enlist in the army. However, because of his frailty and sickness, he was rejected. Overhearing the boy’s earnest plea, General Chester Phillips offered Rogers the opportunity to take part in a special experiment… Operation: Rebirth. After weeks of tests, Rogers was at last administered the ‘Super-Soldier Serum’ and bombarded by ‘vita-rays.’ Steve Rogers emerged from the treatment with a body as perfect as a body can be and still be human. Rogers was then put through an intensive physical and tactical training program. Three months later, he was given his first assignment as Captain America. Armed with his indestructible shield and and battle savvy, Captain America has continued his war against evil both as a sentinel of liberty and leader of the Avengers.
