Viewers watching this Sunday’s big game will get a first look at Sony Pictures’ upcoming comedy Year One and can then go to Crackle.com/YearOne to see more from the film. In addition, beginning today at 3:00pm, moviegoers have a fun, new way to explore their ancestry with “Year One’s Meet Your Ancestors Sweepstakes” promoted at Crackle.com/YearOne.
At the Crackle.com site, moviegoers can preview a special sneak peek of Year One, set to release in theaters nationwide on June 19, 2009, with an exclusive introduction by director Harold Ramis, as well as find out more about the sweepstakes. Entrants get the chance to trace their roots on one of six continents and win their own epic adventure – a trip for two to a major metropolitan area in that region.
One Grand Prize winner will receive roundtrip airfare and five nights at one of the following destinations of their choice: Las Vegas, NV, US (North America); Rio De Janeiro, Brazil (South America); London, England (Europe); Cairo, Egypt (Africa); Tokyo, Japan (Asia); or Sydney, Australia. The sweepstakes is open to all legal residents of the 50 states or DC who are 18 years of age or older.
Commenting on the announcement, Dwight Caines, president, worldwide digital marketing, said, “Getting in touch with our primal instincts is the theme of ‘Year One,’ and one could say that is what this Sunday’s big game is all about. Viewers everywhere will be directed to Crackle’s Year One microsite to get a first look at the movie in streaming HD quality. There, they will be able to find out more about the sweepstakes. Crackle offers us a great opportunity to reach the viewers most excited for ‘Year One.'”
Eric Berger, senior vice president, digital networks for Sony Pictures Television added, “Sony Pictures consistently delivers great content and we love working with them on innovative promotions like this. ‘Year One’ is one of the most anticipated comedies of the year and a perfect fit for Crackle’s audience. We’re thrilled to be tied into the big game as Sony Pictures kicks off this sweepstakes.”
When a couple of lazy hunter-gatherers (Jack Black and Michael Cera) are banished from their primitive village, they set off on an epic journey through the ancient world in Columbia Pictures’ comedy Year One. Harold Ramis directs. The screenplay is by Harold Ramis & Gene Stupnitsky & Lee Eisenberg (“The Office”) from a story by Harold Ramis. The film is produced by Harold Ramis, Judd Apatow, and Clayton Townsend.