Cheo Hodari Coker will write Lowriders, a drama set in the world of low-riding cars for Universal and Imagine. Imagine’s Brian Grazer is producing.
The project is based on an idea by Grazer, who is known for exploring concepts, personalities and settings, even devoting a specialist to handle these intellectual and artistic endeavors. He was intrigued by the low-riding culture, which sees mainly teens driving cars that can adjust or have adjusted their suspension system. The culture finds its home in California and the Southwest, primarily among the Latino and black cultures.
Imagine and Universal execs went on a manhunt for a scribe who could not only write authentically about the scene but also craft a solid story. Coker, who is coming off of the Notorious B.I.G. biopic Notorious, fit the bill.