Reuters reports that Chrysler has unveiled plans to help underwrite Terminator Salvation.
Chrysler, which has received $4 billion in emergency aid from the U.S. government, has a deal to place its vehicles in cameo roles in the film, scheduled for release on May 22 and starring Christian Bale, executives said on Tuesday.
Financial terms of the sponsorship deal were not disclosed.
“This spring, ‘Terminator 4’ comes out and we will be one of the sponsors,” Chrysler director of media Susan Thomson said in a presentation at the Automotive News World Congress. “We have a following with the ‘Terminator’ movies and we are going to continue with that.”