Variety reports that the studios will advertise many movies during the Super Bowl on NBC February 1st. While the rate for a 30-second spot was reportedly raised to $3 million, the trade adds that studios are most likely paying less as they are waiting to fill last minute slots at reduced rates. Variety says:
Confirmed for this year’s roster are high-profile titles like Paramount’s “Transformers: Revenge of the Fallen,” “Star Trek” and “G.I. Joe”; Sonys “Angels & Demons”; DreamWorks Animation’s “Monsters vs. Aliens”; and Universal’s “Land of the Lost” and its fourth installment in “The Fast and the Furious” franchise. Disney is also planning to use the game to raise the profile for Pixar’s next toon, “Up,” while a “Wolverine” spot is likely from Fox.
As of Thursday, Fox had yet to buy any time during the game. Should it do so at the last minute, “Wolverine,” “Night at the Museum 2” and “Ice Age” are the pics it’s most likely to promote.
Disney is remaining tight-lipped about its Super Bowl strategy, but it wouldn’t be surprising if it buys time for Dwayne Johnson starrer “Race to Witch Mountain” and Jerry Bruckheimers “G-Force.”
Meanwhile, Warner Bros. hasn’t bought a spot and may not at all, even with “Terminator Salvation,” “Harry Potter and the Half-Blood Prince” and “Watchmen” pics that would all appeal to the Super Bowl crowd on its upcoming release sked.
Stay tuned to the ComingSoon.net Trailers & Clips section for when these Super Bowl spots come online.