Seth Gordon Directing Mr. Romance

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New Regency has acquired Mr. Romance, a pitch for a comedy that will be helmed by Four Christmases director Seth Gordon.

Variety says Jeff Roda (The Siege of Fulton Avenue) will write the script.

Regency has acquired rights to a Joshuah Bearman article commissioned by GQ magazine. Tower of Babble’s Beau Bauman will produce with Gordon.

The film will be a comedy about a cynical guy who is forced to enter the Mr. Romance competition to win back the love of his life. The competition, which finds hunks whose photos grace the bodice-ripping covers of romance novels, is a real event.