The feature is described by Variety as the following:
Pic is the story of Ricky Bobby (Ferrell), a go-for-broke race car driver, who in races either finishes first or doesn’t finish at all. Unhappy with these results, Bobby’s team owner brings over Jean Girard (Baron Cohen), a French Formula One driver, who quickly becomes Bobby’s biggest rival.
Reilly will play Cal Naughton Jr., Bobby’s boyhood friend who teams up with him to form Thunder and Lightning, the most feared racing duo in NASCAR.
Duncan will play Lucius Washington, Bobby’s crew chief.
Cole will play Reese Bobby, Ricky’s estranged father who comes back into his life.
The film is currently slated for a July 16, 2006 release.