IMAX Corporation and Warner Bros. Pictures today announced that Harry Potter and the Order of the Phoenix continued its box office reign, posting a record-breaking second weekend at IMAX® theatres throughout the world. After shattering virtually every opening box office record at IMAX® theatres during its debut, the digitally re-mastered IMAX release grossed $2.8 million on 91 domestic IMAX screens – with 58 of the 91 domestic IMAX theatres reporting opening week box office records – and $1.18 million on 40 international screens, from Friday, July 20 through Sunday, July 22.
“Harry Potter and the Order of the Phoenix: An IMAX 3D Experience” opened on 126 IMAX screens worldwide on July 11, which made it the largest opening in IMAX’s 40-year history. The worldwide IMAX box office total has now climbed to $17.5 million, contributing to the film’s overall box office of $560.8 million through the weekend, and it is scheduled to open in 13 additional international IMAX theatres in the coming weeks. The international results for the past weekend were the second best weekend in IMAX’s history, following the record-breaking opening weekend, and the film also set a new record international per screen average for the week at $75,400.
“We continue to be thrilled by the results from this film and believe the immersive nature of the IMAX release, including the 3D finale contributed to the box office success in IMAX theatres,” said Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures. “We look forward to further success of this ‘Harry Potter’ in both formats.”
“The incredible success of ‘Harry Potter and the Order of the Phoenix: An IMAX 3D Experience’ indicates how seeing event films in IMAX has become a very real part of the movie audience’s landscape,” said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. “We are so pleased to partner with Warner Bros. Pictures on another ‘Harry Potter’ installment and share the magic of this film with IMAX patrons around the world.”
“It’s a thrill to see the international audiences respond in such a positive way,” said Veronika Kwan-Rubinek, President of International Distribution, Warner Bros. Pictures. “The excitement of the IMAX format and 3D finale in a ‘Harry Potter’ film will keep interest in this title high throughout the summer season.”
“There’s nothing quite like the magic that ‘Harry Potter’ and The IMAX Experience produce, and the box office results are a testament to this winning combination,” said Greg Foster, Chairman and President, IMAX Filmed Entertainment. “Ticket sales continue to produce record results, and it’s clear that this film will have strong legs throughout the summer, and be something that fans of Harry Potter and IMAX can enjoy again and again.”