That Sneaky J.J. Abrams and His 1-18-08


Advertising Age has posted a great article summing up the events that led moviegoers to find out about J.J. Abrams’ secret movie, 1-18-08, which has brought in more hits at the top of’s Top Previews than the big blockbusters this summer.

The article mentions the tie-in site (read the Slusho company’s history for possible clues) and concludes that J.J. Abrams & Co. themselves cut the teaser (normally, trailer companies do):

Who cut the “Cloverfield” trailer? Paramount isn’t saying. Execs at and spokesmen for the studio did not return calls seeking comment. But a person at a postproduction house that works closely with Paramount on all its trailers told Ad Age that the trailer “came out of left field for all of us” and that the consensus was Mr. Abrams had cut the trailer himself.

We knew Abrams could keep a secret or two from his “Alias” and “Lost” days, but this is pretty impressive.

You can read more of the article here. Written by Drew Goddard, the Matt Reeves-directed film stars Michael Stahl-David, Odet Jasmin, Mike Vogel and Lizzy Kaplan.