Avi Arad Making Robosapien Movie

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Wowwee Ltd. today announced that they have joined forces with Arad Productions to bring Robosapien to the big screen. The feature film, which will combine live-action and CGI is targeted for release in 2009.

With worldwide sales of more that 4 million units, Robosapien is the most popular entertainment robot in the world, and has become the standard by which all other Robots are measured. A beloved icon, Robosapien and his Wowwee Robotics “family” are currently featured premiums in McDonald’s® Happy Meal® and Mighty Kids Meal® program.

“We are thrilled to be working with Avi Arad,” said Richard Yanofsky, president of Wowwee Group. “He is the ideal person to successfully translate Robosapien’s lifelike characteristics and endearing personality into a compelling and entertaining story. Watching Arad bring Robosapien to life will be a dream come true.”

“The toy industry is my first love,” said Arad. “And Robosapien has intrigued me since he was introduced. He has all the right elements to make a family feature film with the ability to touch people on an emotional level.”

The former CEO and Chairman of Marvel Studios, Avi Arad, toy industry legend and a self proclaimed comic book fanatic, has been the driving force behind the enormously successful resurgence of movies based on comic book characters.

Arad is the producer of Spider-Man 2 and Spider-Man 3; X-Men: The Last Stand; Ghost Rider; The Hulk; Daredevil; The Punisher; Elektra; and Fantastic Four. He is the executive producer of Spider-Man; X-Men and X2: X-Men United; Blade, Blade II and Blade: Trinity.

Arad is currently working on Bratz: The Movie, a live-action film based on MGA’s popular doll line, Bratz.

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