Hollywood celebrated the best in motion picture marketing at the 15th Annual Golden Trailer Awards tonight in Beverly Hills. More than 1,100 studio marketing executives, movie fans, celebrities and trailer editors were on hand as Warner Bros.’ work for Gravity titled “detached” (watch here) won the Best of Show Prize and the top honor for Best Thriller.
While the Golden Trailer Awards bestows trophies in 75 different categories (full list below), only 17 were handed out live before a sold out crowd at the Saban Theater.
Warner Bros. was the big winner of the night taking home 15 Golden Trailer Awards overall. Universal (along with Focus) won a total of nine statues while Lionsgate earned 8 wins. Top trailer and creative vendors in the 2014 race included Ignition, whose work was honored in 14 different categories. Buddha Jones earned 7 awards while Trailer Park scored 6 of the coveted trophies.
Comedian, actor, author and radio personality Jay Mohr served as host and master of ceremonies of the fun and spirited show while celebrity presenters included Neal McDonough, Zach McGowan, Tito Ortiz, Karina Smirnoff and Los Angeles Laker Nick Young. Celebrity judges included Chris Buck, the co-director of the blockbuster animated smash Frozen, Adam Driver, who was recently announced as a member of the cast of Star Wars: Episode VII and is a series regular on HBO’s hit series “Girls,” Doug Ellin, creator of the HBO phenomenon “Entourage,” film and television actress Debi Mazar, “Raising Hope” star Garret Dillahunt, Divergent director Neil Burger, and Snow White and the Huntsman writer Evan Daugherty.
The Golden Trailer Awards were launched in 1999 by Evelyn Brady-Watters and Monica Brady as a way to recognize the best of the best in worldwide motion picture marketing.
Winners of the 2014 contest include:
BEST ACTION
THE HUNGER GAMES: CATCHING FIRE World Event
Lionsgate/Trailer Park
BEST ANIMATION/FAMILY
FROZEN Forces First Ped
Disney/Trailer Park
BEST COMEDY
BAD WORDS Red Band Trailer
Focus Features/Mark Woolen & Associates
BEST DOCUMENTARY
BLACKFISH
Magnolia/Zealot
BEST DRAMA
LEE DANIELS THE BUTLER
The Weinstein Company/AV Squad
BEST FANTASY ADVENTURE
MALEFICENT Dream
The Walt Disney Studios/Open Road Entertainment
BEST HORROR
THE CONJURING Case
Warner Bros./Buddha Jones
BEST INDEPENDENT TRAILER
DALLAS BUYERS CLUB
Focus Features/Mark Woolen & Associates
BEST MUSIC
THE SECRET LIFE OF WALTER MITTY Go/Cloud
20th Century Fox/Transit
BEST ROMANCE
THE FAULT IN OUR STARS A Good Life/Story
20th Century Fox/Motive Creative
BEST THRILLER
GRAVITY Detached
Warner Bros./mOcean
BEST VIDEO GAME TRAILER
ASSASSINS CREED BLACK FLAG FREEDOM CRY Reveal Trailer
Ubisoft/Sunny Side Up Creative
THE DON LaFONTAINE AWARD FOR BEST VOICE OVER
THE HEAT Can You Dig It?
20th Century Fox/Big Picture Entertainment
GOLDEN FLEECE
THE FIFTH ESTATE The Future
Dreamworks/InSync + BemisBalkind
MOST ORIGINAL TRAILER
THIS IS THE END April Fools Trailer
Columbia Pictures/Vibe Creative, Inc.
BEST SUMMER BLOCKBUSTER TRAILER
GODZILLA Ravaged/Event
Warner Bros./Trailer Park
TRASHIEST TRAILER
BAD MILO!
Magnet Releasing/Jump Cut
BEST OF SHOW
GRAVITY Detached
Warner Bros/mOcean
——Technical and Non Show Categories ————
Best Motion/Title Graphics
Transcendence Singularity, Warner Bros., Buddha Jones
Best Original Score
The Hunger Games: Catching Fire Trailer 4A, Lionsgate, CARVE
Best Sound Editing
Into the Storm Listen Plane, Warner Bros. Buddha Jones
Best Trailer No Movie
SHERPA: In the Shadow of the Mountain, Felix Media, The Solid State
————–Foreign Trailers ————–
Best Foreign Action Trailer
Protector 2 Revenge, Magnet Releasing, AV Squad
Best Foreign Animation Trailer
Ernest & Celestine, GKIDS, Zealot Productions Inc.
Best Foreign Comedy Trailer
Hector and the Search for Happiness International, Bankside Films, Zealot Productions Inc.
Best Foreign Documentary Trailer
Hawking Trailer, Vertigo Films, Intermission Film
Best Foreign Drama
Ida, Music Box Films, Zealot Productions Inc.
Best Foreign Graphics in a Trailer
Journey to the West Demons, China Film Group, AV Squad
Best Foreign Horror/Thriller Trailer
The Babadook, eOne Entertainment, The Solid State
Best Foreign Romance Trailer
Le Weekend, Music Box Films, Zealot Productions Inc.
Most Original Foreign Trailer
The Turning, Madman Entertainment, The Solid State
——————–TV Spots ——————–
Best Action TV Spot
Captain America: The Winter Soldier The World 60, Disney, Trailer Park
Best Animation/Family TV Spot
The Lego Movie Special Cast, Warner Bros., TRANSIT
Best Comedy TV Spot
Neighbors Mad Neighbors, Universal Pictures, Workshop Creative
Best Drama TV Spot
Rush Mark:60, Universal Pictures, AV Squad
Best Documentary TV Spot
The Armstrong Lie Ride 60, Sony Pictures Classics, In Sync Advertising
Best Fantasy/Adventure TV Spot
Star Trek Into Darkness Go :30, Paramount Pictures, AV Squad
Best Foreign TV Spot
The Wind Rises Visionary 30, Disney/Studio Ghibli, Trailer Park
Best Graphics in a TV Spot
The Grand Budapest Hotel 30TV Dynamite, Fox Searchlight, Giaronomo Productions
Best Horror TV Spot
The Conjuring Event Review, Warner Bros., TRANSIT
Best Independent TV Spot
12 Years a Slave Fight Back, Fox Searchlight, Ignition
Best Music TV Spot
Frozen Let it Go Review :60, Disney, Trailer Park
Best Romance TV Spot
The Great Gatsby You and Me, Warner Bros., Wild Card
Best Summer 2014 Blockbuster TV Spot
Godzilla Fight, Warner Bros., Aspect Ratio
Best Thriller TV Spot
Gravity No Escape, Warner Bros., mOcean
Best Video Game TV Spot
Diablo III Reaper of Souls Face Off, Blizzard Entertainment, CARVE
Best Voice Over TV Spot
Robocop 60 Infomercial, Studio Canal, The Editpool
Most Original TV Spot
Muppets: Most Wanted Across the Internet, Disney, Buddha Jones
—————Posters—————
Best Action Poster
The Hunger Games: Catching Fire, Lionsgate, Ignition
Best Animation/Family Poster
Despicable Me 2 Side by Side Billboard, Universal Pictures, Ignition
Best Comedy Poster
Neighbors Teaser One-sheet, Universal Pictures, Ignition
Best Documentary Poster
Muscle Shoals, Magnolia Pictures, Cold Open
Best Drama Poster
Gravity, Warner Bros., The Refinery
Best Foreign Poster
Roxanne, Good Hands/The Drum
Best Horror Poster
Youre Next, Lionsgate, Ignition
Best Independent Poster
12 Years a Slave One-sheet, Fox Searchlight, Ignition
Best International Poster
Godzilla International Spine One Sheet Warner Bros., Ignition
Best Romance Poster
About Time, Universal Pictures/Working Title, The Refinery
Best Summer 2014 Blockbuster Poster
Godzilla Main Campaign One Sheet, Warner Bros., Ignition
Best Teaser Poster
The Purge: Anarchy, Universal, Ignition
Best Thriller Poster
Youre Next Comic-Con Poster, Lionsgate, Ignition
Best Video Game Poster
Need for Speed: Rivals One-sheet, Electronic Arts, Ignition
Best Wildposts
The Hunger Games: Catching Fire Teaser Outdoor, Lionsgate, Ignition
Most Original Poster
Youre Next Graffiti Billboard, Lionsgate, Ignition
Trashiest Poster
Lovelace, Lionsgate, Cold Open
Best Motion Poster
2 Guns, eOne Entertainment, Greenhaus GFX
——Standee—–
Best Standee for a Feature Film
Despicable Me 2 Whack-a-Minion Standee, Universal, Ignition
————-Advertising in Theater & On Screen ————
Best Pre-show Theatrical Advertising for a Brand
White House Down NCM, Sony, Mob Scene
———-Original/Experiential Cinematic/Movie Advertising————–
Most Innovative Advertising for a Feature Film
The Wolf of Wall Street Marty Party, Paramount Pictures, Comedy Central
Most Innovative Advertising for a Video Game
Ninja Gaiden Z Load of Shit, Buddha Jones
Most Innovative Advertising for a Brand/Product
The Lego Movie Behind the Bricks, Warner Bros., Aspect Ratio
Best Vine
Sabotage, Open Road, Buddha Jones
Best Viral Campaign
Muppets: Most Wanted Watched the Commercials Extended Online, Disney, Buddha Jones
—–Film Festival———–
Best Film Festival Trailer
New Directors New Films 2014, Film Society of Lincoln Center, Jump Cut Creative
Best Film Festival Poster
Palm Springs Film Festival, Ignition
