In an unexpected move, 20th Century Fox has gone ahead and announced a promotional partnership with Hardee’s and Carl’s Jr. for the upcoming X-Men: Days of Future Past pretty early since there is a Comic-Con tie-in. Check out the full press release below and comment with your best fast food/X-Men pun.
CKE Restaurants Holdings, Inc., parent company of Carls Jr.® and Hardees® restaurants, and 20th Century Fox today announced a promotional partnership for the theatrical release of X-Men: Days of Future Past, in theaters May 23, 2014. The upcoming promotion includes advertising, in-restaurant merchandising, collectors cups and a new film-themed burger.
Our young, hungry guy customers love big super hero films almost as much as they love our big, delicious burgers, said Brad Haley, chief marketing officer of Carls Jr. and Hardees. And, super hero films dont get any bigger than next years X-Men: Days of Future Past with many of the cast of the original X-Men films joining with the cast of X-Men: First Class. Carls Jr. and Hardees will reveal more details about the partnership, as well as the secret identity of our X-Men-themed burger, in the coming months. But, right now were here at Comic-Cons Interactive Zone to kick-off our partnership with 20th Century Fox by feeding any and all hungry mutants from our Carls Jr. Star Diner food truck.
On Saturday, July 20 from 6-8 p.m., Comic-Con attendees dressed as their favorite X-Men character can visit the Carls Jr. and Hardees Star Diner at Comic-Cons Interactive Zone to grab a burger or combo, limited-edition Comic-Con tote bag and a personalized, professional photo. Fans whove left their X-Men gear at home can receive a complimentary mutant makeover from real Hollywood makeup artists at the Star Diner.
We couldnt be more excited to partner with Carls Jr. and Hardees for our biggest X-Men movie yet, X-Men: Days of Future Past, said Zachary Eller, senior vice president, marketing partnerships & promotions at 20th Century Fox. Their fun and irreverent advertising campaigns are a great fit with our film and we couldnt be more thrilled to join together to feed mutants everywhere!