Lionsgate’s Summit Entertainment announced “The Diamond Heist Challenge” today for Now You See Me and also revealed the new motion poster for the film. Check out the details and poster below!
In honor of the elaborate, dazzling heists executed by a super-team of the world’s greatest illusionists, Summit Entertainment, a LIONSGATE® company, announces the NOW YOU SEE ME “Diamond Heist Challenge.”
In this magical challenge, all thirteen diamond playing cards – from the Ace through the King – have been hidden in various places online, from various websites to social media platforms, even in the New York Times crossword puzzle from Friday, May 3 (your first hint!). Like the characters in the film, players will have to look closely to uncover the mystery. Discover the hidden diamonds and join the ranks of the world’s greatest illusionists!
Once each of the thirteen diamond playing cards are found, participants can unlock exclusive video content featuring the stars of NOW YOU SEE ME utilizing Blippar, the image-recognition phone app. Each of the thirteen images, whenBlipped, will unveil a unique video.
Here is how to Blipp:
1) Download the free Blippar app from the iTunes App Store or Google Play.
2) Open the app, point your phone at the image and have it fill your screen.
3) Watch the image come to life and view the exclusive video.
Watch the Instruction Video for more information:
NOW YOU SEE ME opens nationwide on May 31, 2013.
About NOW YOU SEE ME
NOW YOU SEE ME pits an elite FBI squad in a game of cat and mouse against “The Four Horsemen”, a super-team of the world’s greatest illusionists. “The Four Horsemen” pull off a series of daring heists against corrupt business leaders during their performances, showering the stolen profits on their audiences while staying one step ahead of the law.