With The Hunger Games: Catching Fire headed to theaters this fall, it looks like the franchise’s viral marketing has returned. Capitol Couture , the faux-magazine of Panem, has launched a series of Victory portraits, beginning with Elizabeth Banks’ Effie Trinket. Check it out below the magazine’s official caption and look for the next portrait later today.
Once again, Capitol Couture pioneers fashion and culture with the first look at the Capitol Portraits. Always the escort, fashion-forward Effie Trinket is resplendent in her year 74 victory, clad head‑to‑heel in couture. Effie enchants in an exploding silhouette of chiffon and organza blooms.
Hitting theaters November 22, The Hunger Games: Catching Fire also stars Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth, Stanley Tucci, Lenny Kravitz, Donald Sutherland, Toby Jones, Woody Harrelson, Jena Malone, Philip Seymour Hoffman, Amanda Plummer and many more.