Opening after Scream 4?
The Weinstein Company is playing the “release date shuffle” with Apollo 18, the film they cooked up a poster for just as cameras were rolling on Gonzalo Lopez-Gallego’s found footage feature.
Instead of a March debut, the film is opening on April 22, a week after another Weinstein film – Scream 4. Not sure what strategy the Weinsteins are playing with this one. Are they presuming the fourth Scream won’t have legs? Or do they have confidence the sequel will play strong its second weekend with Apollo 18 opening?
Or perhaps they just want to dominate April…
Apollo 18 will shoot in a “found footage” documentary style and pretend to unearth lost footage from Apollo 18’s undocumented and covert mission to the moon, revealing disturbing new evidence of other life forms.
Source: Shock Till You Drop